Our biggest, brightest BRAVIA Professional Display has an extraordinary presence that demands every audience’s attention. Blending cutting-edge technology with installation-friendly features, 98” BRAVIA BZ53L adds Sony’s unique Deep Black Non-Glare Coating to deliver captivating picture quality in even the most challenging lighting conditions. With spectacular 780 nit brightness, cinematic colour and a huge viewing angle plus 32 GB memory, it’s the 4K HDR professional display that’s bigger in every way.

Deep Black Non-Glare Coating
Now also featured on 98" BZ53L, Sony’s Deep Black Non-Glare Coating technology reduces screen reflections and boosts image contrast, even under the glare of bright lights in retail stores, workspaces and classrooms. It’s the key to dynamic visuals bursting with true-to-life color and detail that inspire everyone, from corporate visitors and staff to shoppers and students.

Spectacular 780 nit brightness, and more
Brighter is better. In busy retail showrooms or corporate lobbies, 98” BRAVIA shines with an extraordinary 780 nit screen brightness that can’t be missed, even in light-flooded spaces. Full Array Local Dimming boosts peak brightness further still to an eye-popping 1500 nits.

Cognitive Processor XR™
Cognitive Processor XR™
The world’s first picture processor with cognitive intelligence understands how humans really see the world. 98″ BRAVIA with Cognitive Processor XR™ opens up an unprecedented viewing experience that immerses you even more deeply in the scene.

Richer, more lifelife colour
XR Triluminos Pro colour technology expresses an even wider palette of exquisitively lifelike hues and tones, thanks to Sony’s unique Cognitive Processor XR processor.

High refresh rate
98” BZ53L sports a 4K 120Hz panel, teamed with XR Motion Clarity and Motionflow XR to express fast paced on-screen movement with unprecedented smoothness, clarity and realism.

Professionally designed for better business
Other so-called professional displays are little more than televisions with a few additional features thrown in as an afterthought. 98” BZ53L is engineered from the ground up for quicker, easier, more flexible installation in retail and corporate environments.

Lighten the load
98” BRAVIA BZ53L weighs around 20kg less than the previous 100” 100BZ40J model, lightening the load on installation teams.

Safer carrying
Ergonomically positioned lower horizontal handles are easy to grab, making lifting easier and more comfortable.

Landscape, Portrait and Tilt
Install BRAVIA in portrait or landscape orientation to suit any corporate or retail space, with a tilt range over -15 to +20 degrees for even greater flexibility.

Subtle logo positioning
The Sony logo is discreetly positioned on the edge of the display’s beautifully slim 20mm bezel. So there’s nothing to distract your audience from immersive, super-size images.

Side mounted terminals
All signal connections – including audio, video, networking, control and USB ports – are mounted on the side of the display to simplify installation.

Round the clock reliability
Business never sleeps: BRAVIA is engineered for dependable 24/7 operation in the most challenging corporate and commercial environments.

Special settings for professional use
BRAVIA makes doing business even easier, allowing you to fine-tune settings to suit the demands of corporate or retail environments. Disable input or remote control functions, remove labels and block buttons to avoid tampering when the screen’s being used in public spaces. Customise and store display settings, then copy them easily from display to display via USB flash memory.

Get great pictures fast
Forget fiddling with display settings. One Step Setting offers presets tuned to your environment including meeting room, vivid signage, natural signage and graphics. Just pick a preset: BRAVIA instantly configures picture mode, input, control settings and more.

Easy multi-screen setup
Configuring multiple screens for large display applications is easier than ever. The Multi Display Setting (MDS) app helps you create stunning video walls with multiple BRAVIA displays ‘tiled’ together.

Easy integration & network of supported AV solutions
The BZ53L is made for today’s connected world. There’s seamless support for today’s leading automation and control platforms, while open APIs simplify integration with other vendor solutions.
We work closely with other leading companies to add even more value to our innovative AV products, with innovative solutions for networking, device management and automation.

Large 32GB internal storage
The internal memory on some other displays is eaten up by the operating system, leaving little space for your own apps and content. The 98" BZ53L doubles internal storage from 16GB to a generous 32GB – giving loads more room on board to hold apps, photos, videos and digital signage.

Simple signage
Informing and guiding visitors with digital signage in retail stores and corporate spaces has never been easier. On-board BRAVIA Signage Free (BSF) software automatically plays out HTML content, video and photos copied onto a USB stick memory when it’s slipped into BRAVIA. It’s that simple.

Flexible content layout
In-built support for HTML5 lets you use BRAVIA to display interactive signage content without needing a dedicated set-top box, media player or PC. On-screen content can be freely laid out using 4K video, still images or even with the HDMI input.

Meet more easily
Get Google Meet from Google Play Store, and pair BRAVIA with a compatible webcam for easy video
meetings.

Wireless screen mirroring
Easily mirror content wirelessly from handheld device onto BRAVIA with in-built support for Apple AirPlay2 and Google Chromecast.

With BRAVIA, sustainability in every scene
With growing demand for ever larger display screens, there is also the risk of greater resource and energy use. However, Sony’s sustainability commitments are realising efficiency gains from product development right through to watching TV and viewing screens. Increased use of recycled materials, improved energy rankings and new eco-related settings and features contribute to the continued development of sustainability with BRAVIA.

All your energy-saving settings in one place
With the flexible and configurable Eco Dashboard,
energy saving settings can now be centrally managed.
You can easily customise energy saving settings for your
TV usage, viewing environment, and the content you are
watching, all in one place, and visualise the contribution
you are making to reduce environmental impact.

Optimal viewing and energy use with Light sensing
Automatically adjust the brightness of the display depending on the ambient light of your environment, optimising the viewing experience and energy usage.

Increased use of recycled materials in BRAVIA
SORPLAS(TM) is Sony's proprietary recycled plastic material that achieves a high recycled material usage and can be found in all new BRAVIA products, helping to reduce the use of virgin plastics.

Greater peace of Mind
There's the added reassurance of our 5 Years PrimeSupport Professional service package as standard, with access to an elite EU-wide helpdesk for techincal support & advanced product exchange handled by local partner, on premise where possible.

Specification

Product
Product id	953558
Brand	Sony
Partnr	FW-98BZ53L
EAN/UPC code	4548736158078
Warranty (months)	5 years
Display
Display diagonal	98 inch
LED backlight	Y
LED backlighting type	Full-Array
Display resolution	3840 x 2160 Pixels
Display brightness	780 cd/m²
HD type	4K Ultra HD
Touchscreen	N
Native aspect ratio	16:9
Response time	6.5 ms
Contrast ratio (typical)	5000:1
Contrast ratio (dynamic)	700000:1
Viewing angle, horizontal	178 °
Viewing angle, vertical	178 °
Display diagonal (metric)	248 cm
Motion interpolation technology	XR Motion Clarity
High Dynamic Range (HDR) technology	Dolby Vision, High Dynamic Range 10 (HDR10), Hybrid Log-Gamma (HLG)
High Dynamic Range (HDR) supported	Y
Haze rate	47 procent
Panel type	VA
Ports & interfaces
HDMI ports quantity	4
DVI port	N
USB port	Y
USB ports quantity	2
Ethernet LAN	Y
Ethernet LAN (RJ-45) ports	1
Wi-Fi	Y
Composite video in	1
Audio (L/R) in	1
Audio (L/R) out	1
Audio
Built-in speaker(s)	Y
Number of built-in speakers	4
RMS rated power	40 W
Design
Design	Digital signage flat panel
Product colour	Black
Placement supported	Indoor
Orientation	Horizontal/Vertical
Screen shape	Flat screen
VESA mounting	Y
Panel mounting interface	600 x 400 mm
Performance
Purpose	Commercial
Multicast support	Y
Wi-Fi Direct	Y
Apple AirPlay support	Y
Operating hours (hours/days)	24/7
HDCP	Y
HDCP version	2.3
Global-IPTV support	Y
Power
Power consumption (typical)	505 W
Power consumption (standby)	0.5 W
Energy efficiency class (SDR)	E
Energy efficiency class (HDR)	G
Energy consumption (SDR) per 1000 hours	154 kWu
Energy consumption (HDR) per 1000 hours	223 kWu
Energy efficiency scale	A to G
Computer system
Internal storage capacity	32 GB
Operating system installed	Android
Video formats supported	3GPP, ASF, AVC, HEVC, MP4, MPEG1, MPEG2, MPEG2-PS, MPEG2-TS, VC-1, WEBM
Audio formats supported	ASF, FLAC, LPCM, MP3, WAV, WMA
Image formats supported	JPEG, MJPEG
Google applications	Google Chromecast
Weight & dimensions
Display width	2199 mm
Display depth	85 mm
Display height	1255 mm
Display weight	67200 g
Packaging data
Package width	2330 mm
Package depth	283 mm
Package height	1394 mm
Package weight	91000 g
Other features
Display technology	LED